{"id":222,"date":"2012-12-27T18:38:01","date_gmt":"2012-12-27T18:38:01","guid":{"rendered":"http:\/\/www.awareplus.co.uk\/blog\/?p=222"},"modified":"2012-12-27T18:38:01","modified_gmt":"2012-12-27T18:38:01","slug":"seth-godin-is-almost-a-genius","status":"publish","type":"post","link":"http:\/\/www.awareplus.co.uk\/blog\/seth-godin-is-almost-a-genius\/","title":{"rendered":"Seth Godin is almost a genius"},"content":{"rendered":"<p>Well, okay, he is. At what he does he&#8217;s one of the best. So when he writes that<\/p>\n<blockquote>\n<h3><a title=\"amateurs\" href=\"http:\/\/www.typepad.com\/services\/trackback\/6a00d83451b31569e2017ee6940b4b970d\" target=\"_blank\">True professionals don&#8217;t fear amateurs<\/a><\/h3>\n<\/blockquote>\n<h3>we&#8217;re going to <strong>shut up, sit down, and read<\/strong>.<\/h3>\n<p>He&#8217;s right, of course. \u00a0The better you are at whatever you do, the more comfortable you are (and the more you enjoy) working with gifted and talented amateurs in the same area. They&#8217;re no threat, business-wise, and it&#8217;s a lot of fun bringing on someone who is enthusiastic.<\/p>\n<p>But here&#8217;s the rub. Sometimes an amateur, no matter how well intentioned, is dangerous. You&#8217;d not want an amateur heart surgeon, I&#8217;m guessing. And how about the brakes on your car &#8211; done by a professional? \u00a0Probably.<\/p>\n<p>Training is similar. Amateur trainers aren&#8217;t neutral, they&#8217;re potentially, positively dangerous. It&#8217;s something I&#8217;ve ranted about before &#8211; both in passing on this very blog (<a title=\"Training checklists\" href=\"http:\/\/www.awareplus.co.uk\/blog\/2012\/12\/training-checklists\" target=\"_blank\">Training checklists<\/a>) and over on our presentation skills blog (<a title=\"presentation bullshit\" href=\"http:\/\/presentation-skills-blog.co.uk\/2012\/11\/presentation-bullshit\/\" target=\"_blank\">presentation bullshit<\/a>) as well as in a couple of guest blogs in various places.<\/p>\n<p>The difference about when amateurs are to be encouraged or looked at with a raised eyebrow lies, it seems to me, in when third parties are involved. A talented amateur cook will probably only poison his or her own family, I&#8217;d guess. A talented amateur trainer can screw up an awful lot of people&#8217;s working lives at a time.<\/p>\n<p>The thing is, being a talented amateur is great whenever things aren&#8217;t going wrong &#8211; that is, if the person you&#8217;re training learns needs things doing in the same way as you&#8230; but what happens if it doesn&#8217;t work. You&#8217;r stuck.<\/p>\n<p>Worse, so is your client.<\/p>\n<blockquote><p>If all you have is a hammer, everything looks like a nail<\/p><\/blockquote>\n<p>If you&#8217;re a giften amateur, chances are that you&#8217;re damned good with that hammer. Good for you &#8211; and I&#8217;ll willingly, happily help you all I can. But if it needs a screwdriver and all you&#8217;ve got is a hammer I can&#8217;t let you anywhere near my clients.<\/p>\n<p>Training people is easy. Training people <strong>well<\/strong> is hard.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Well, okay, he is. At what he does he&#8217;s one of the best. So when he writes that True professionals don&#8217;t fear amateurs we&#8217;re going to shut up, sit down, and read. He&#8217;s right, of course. \u00a0The better you are at whatever you do, the more comfortable you are (and the more you enjoy) working [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-222","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"http:\/\/www.awareplus.co.uk\/blog\/wp-json\/wp\/v2\/posts\/222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.awareplus.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.awareplus.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.awareplus.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.awareplus.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=222"}],"version-history":[{"count":0,"href":"http:\/\/www.awareplus.co.uk\/blog\/wp-json\/wp\/v2\/posts\/222\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.awareplus.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.awareplus.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=222"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.awareplus.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}