{"id":1600,"date":"2012-09-10T09:22:55","date_gmt":"2012-09-10T09:22:55","guid":{"rendered":"http:\/\/presentation-skills-blog.co.uk\/?p=1600"},"modified":"2012-09-10T09:22:55","modified_gmt":"2012-09-10T09:22:55","slug":"three-and-a-half-questions-for-before-you-start-writing-your-presentation","status":"publish","type":"post","link":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/three-and-a-half-questions-for-before-you-start-writing-your-presentation\/","title":{"rendered":"Three and a half questions for before you start writing your presentation"},"content":{"rendered":"

It\u2019s a problem we see over and over as presentation skills trainers – the first thing someone does when they\u2019re told they need to make a presentation is turn on their laptop, fire up PowerPoint and begin to type… but that\u2019s wrong in a lot of ways!<\/p>\n

\"\"<\/a>Firstly, the very idea of using a computer of any kind before you know what you want to say in your presentation is a mistake. No matter how good your software is and no matter how comfortable you are a using it, once you start to use a computer you have to think like the computer. Nine times out of ten, that stops you being creative and asking yourself what the best way to make your presentation is. Chances are, it\u2019s not like you\u2019re doing it.<\/p>\n

Secondly, I used the word PowerPoint. Don\u2019t get me wrong, you can deliver great presentations using PowerPoint – just like you can do good things with a gun – but it\u2019s easier to do bad things with a gun than good… and it\u2019s easier to create bad presentations with PowerPoint than good ones.<\/p>\n

Trust me on this – I\u2019ve sat through more bad presentations than I care to remember.\u00a0 If you\u2019re intending to become a serious presenter, look into the alternatives (such as Keynote, or even Prezi).<\/p><\/blockquote>\n

Thirdly, typing without thinking is like writing a letter without knowing who it\u2019s going to be sent to!\u00a0 Why on earth would you do that?<\/p>\n

Answer is you wouldn\u2019t (would you??!?), so why risk blowing your credibility at work with such a daft idea!<\/p>\n

So what to do?\u00a0 Well before you even turn on your computer, there are three and a half questions to ask yourself. Once you know the answers, you can think about answering them in your presentation.<\/p>\n

Question One<\/strong>: what does my audience already know? Assume they know more than they do and you\u2019ll lose them in the first paragraph. Nothing turns people of faster than jargon they don\u2019t understand or implicit assumptions they don\u2019t share!<\/p>\n

Alternatively, if you assume they know too little you\u2019re going to bore them and not give them anything of value.<\/p>\n

Either way, you look like a bit of an idiot, so know your audience and know how much they know. Obvious, right?<\/p>\n

Question Two<\/strong>: by the end of my presentation, what does my audience need to know?<\/p>\n

The less you tell them the more they\u2019ll remember, so don\u2019t go over-board here. Most subject-matter experts make the mistake of assuming the audience is as interested in the details as they are. They aren\u2019t. Generally speaking the only people who care about all the minute details of what you\u2019re talking about are other people who already do what you\u2019re talking about – and where\u2019s the margin in preaching to the choir?!<\/p>\n

Question Three<\/strong>: what\u2019s the difference between the two answers above? This is what your presentation should contain. This and only this. Everything else is a distraction.<\/p>\n

Obvious, isn\u2019t it?<\/p>\n

Yeah? Well in that case, why are so many presentations awfully bad?!<\/p>\n

Oh, and once you\u2019re got the answer to question three, before you turn your computer on, think about the last half question – what\u2019s the best way to tell them the things you need to tell them to answer question three<\/strong>?<\/p>\n

It might not involve turning on the computer at all!<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s a problem we see over and over as presentation skills trainers – the first thing someone does when they\u2019re told they need to make a presentation is turn on their laptop, fire up PowerPoint […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,9],"tags":[],"class_list":["post-1600","post","type-post","status-publish","format-standard","hentry","category-key-posts","category-presentation-tips"],"_links":{"self":[{"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/posts\/1600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/comments?post=1600"}],"version-history":[{"count":0,"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/posts\/1600\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/media?parent=1600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/categories?post=1600"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/tags?post=1600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}