{"id":250,"date":"2009-02-16T21:20:49","date_gmt":"2009-02-16T20:20:49","guid":{"rendered":"http:\/\/www.elementally.co.uk\/presentation-skills-blog\/?p=250"},"modified":"2009-02-16T21:20:49","modified_gmt":"2009-02-16T20:20:49","slug":"david-beckham","status":"publish","type":"post","link":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/david-beckham\/","title":{"rendered":"David Beckham"},"content":{"rendered":"<p>Radio 1 is currently on in our house (teenage daughters, don&#8217;t ask!) and Scot Mills is running a bit of a feature about describing David Beckham.  The core of the idea is to guess how many people could do that in only three words&#8230;<\/p>\n<p>&#8230;and spectacularly few could!<\/p>\n<p>Why? Because almost everyone used three phrases, conflating them in their head so that what were technically phrases were thought of as words by the speaker &#8211; presumably because they are being used in a mentally-hyphenated-sort-of-way as they describe one concept.<\/p>\n<p>For example:<\/p>\n<ul>\n<li>good looking<\/li>\n<li>filty rich<\/li>\n<\/ul>\n<p>That&#8217;s four words even before the third idea started!  :)<\/p>\n<p>It&#8217;s not that people are stupid &#8211; far from it &#8211; but that <strong>concepts<\/strong> are the important thing to people, not details.  Think about that as you design your presentation!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Radio 1 is currently on in our house (teenage daughters, don&#8217;t ask!) and Scot Mills is running a bit of a feature about describing David Beckham. The core of the idea is to guess how [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-250","post","type-post","status-publish","format-standard","hentry","category-presentation-tips"],"_links":{"self":[{"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/posts\/250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/comments?post=250"}],"version-history":[{"count":0,"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/posts\/250\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/media?parent=250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/categories?post=250"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/tags?post=250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}