I sat through two bad presentations and a great one the other day. \u00c2\u00a0The great one was designed to simply give people information they could use to help market their businesses.<\/p>\n
It was fun, fast and full of useful stuff.<\/p>\n
The two presentations that came before it weren’t quite so good. \u00c2\u00a0In fact they were so bad that at one point I had to restrain myself from banging my head against the wall. \u00c2\u00a0The business-man in me, of course, stopped that kind of behaviour from manifesting and instead of seeing two bad presenters, saw two possible clients. \u00c2\u00a0Hey-ho!<\/p>\n
At the end of the presentations I had to leave pretty sharp-ish to get home but being a well organised chap (stop laughing) I followed up today by sending emails to the two potential clients.<\/p>\n
Or at least I would have done if I could. \u00c2\u00a0As it happens I couldn’t even do that, because I didn’t know how to contact the speakers. \u00c2\u00a0Now, given that their presentations were, essentially, 10 and 15 minute long sales pitches, that’s something of a disaster from their point of view.<\/p>\n
Clearly, I wasn’t trying to contact them to buy anything from them (their presentations didn’t inspire that kind of reaction at all!) but it’s a salutary lesson and an indication of exactly by how far these presentations had missed their mark.<\/p>\n
Instead of sitting down and thinking “What would my audience need to know?” they’d sat down and thought “What can I tell my audience about my work?”. \u00c2\u00a0That mind-set was the key thing wrong with the presentations and carried over so far that it didn’t occur to the speaker to give their audiences ways of contacting them.<\/p>\n
Wouldn’t you think your audience might have wanted to know that??!!?<\/p>\n","protected":false},"excerpt":{"rendered":"
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