{"id":878,"date":"2011-02-03T09:48:38","date_gmt":"2011-02-03T08:48:38","guid":{"rendered":"http:\/\/www.elementally.co.uk\/presentation-skills-blog\/?p=878"},"modified":"2011-02-03T09:48:38","modified_gmt":"2011-02-03T08:48:38","slug":"presenting-the-king-and-other-experts","status":"publish","type":"post","link":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/presenting-the-king-and-other-experts\/","title":{"rendered":"Presenting the King (and other experts!)"},"content":{"rendered":"<p>Last week, my wife and I went to see The King&#8217;s Speech. \u00c2\u00a0It&#8217;s a long two hours and by the end you&#8217;ve been through the wringer. \u00c2\u00a0Thanks to some great writing and stunning acting you really get to feel how it is for people who can&#8217;t communicate like they want to . \u00c2\u00a0In this case it&#8217;s because of a stammer. \u00c2\u00a0For others it&#8217;s because of fear.<\/p>\n<p>Make no mistake, there&#8217;s an utterly debilitating sensation which comes with not being able to tell people what&#8217;s going on in your head (believe me, I know) and one of the best bits about my job is that every now and again I work with someone who experiences a real breakthrough.<\/p>\n<p>For most of us though, the problem is not actually physically getting the words out: for most of us, at least for y clients, the problem is more a question of <strong>deciding what the key messages are in the first place<\/strong>. \u00c2\u00a0All too often, presenters have what we call the Expert Problem.<\/p>\n<p>What&#8217;s the Expert Problem? It&#8217;s this: the more you know about a subject &#8211; the more of an expert you are &#8211; the further you are from your audience and, obviously, the harder it can be to put yourself in their shoes and figure out what your presentation should contain.<\/p>\n<p>Think of is this way &#8211; if you&#8217;d spent four years of your life, day in day out, working on something. You&#8217;d probably be up to your neck in the details, right? \u00c2\u00a0You&#8217;d be sweating the small stuff, because that&#8217;s where the problems are&#8230; or could be, at least. And the more you sweat the details, the more important those details are to you.<\/p>\n<p>To you.<\/p>\n<p>Not to your presentation audience.<\/p>\n<p>Of course, you&#8217;ve got to have all those details right. \u00c2\u00a0Just not in your presentation.<\/p>\n<p>Before you start to make your presentation, ask yourself this, really, really simple question: if I was explaining this to a smart, interested, curious child, how would I do it?<\/p>\n<p>You&#8217;d not fuss on with details, would you? \u00c2\u00a0No.<\/p>\n<p>Or at least, heaven help your children if you do! \u00c2\u00a0;)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, my wife and I went to see The King&#8217;s Speech. \u00c2\u00a0It&#8217;s a long two hours and by the end you&#8217;ve been through the wringer. \u00c2\u00a0Thanks to some great writing and stunning acting you [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-878","post","type-post","status-publish","format-standard","hentry","category-presentation-tips"],"_links":{"self":[{"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/posts\/878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/comments?post=878"}],"version-history":[{"count":0,"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/posts\/878\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/media?parent=878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/categories?post=878"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.awareplus.co.uk\/presentation-skills-blog\/wp-json\/wp\/v2\/tags?post=878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}