And all about presenting too! It’s from Gillian Kerr and I agree with her basic point – define your objectives, define your audience (and make sure you speak to both their surface objectives and the un-stated objectives).
Having said that, the slides are simply awful! Far, far, far too many words: she makes the mistake of providing all her information on the screen. So what does the audience do? We read the slides and then spend a minute or two getting board while we wait for her to catch up with us because we read faster than she speaks.
Shame, ‘cos she has some really good points to make, but I’ll be almost none of you get to the end, because you get bored (like I did) for that very reason. Listen here.
What should she have done? Well, for my money she should have had only a couple of key words (a short phrase at most) for each of her bullet points, so that people listen to her, not read the screen. Simple.
